ONE TEXT, TWO NUMBERS, THREE NAMES
H.264, AVC and MPEG-4 Part 10 are not three codecs, nor three versions of one. They are a single document that two bodies published under their own numbers: the International Telecommunication Union as Recommendation ITU-T H.264, and ISO with the IEC as ISO/IEC 14496-10. The text is the same, a joint team wrote it, and the only difference between the names is whose catalogue you happen to be holding.
H.262 (also MPEG-2 Video), H.265 (also HEVC) and H.266 (also VVC) are built the same way. H.261 and H.263, by contrast, stayed with the ITU-T alone, and MPEG-1 Video and MPEG-4 Part 2 with ISO alone. That is why the table on this sheet has two columns for documents and why one of them is empty on several rows: the blank is an answer, not an omission.
The oldest row managed to rename itself as well. The 1988 first edition of H.261 is titled «Video codec for audiovisual services at p × 384 kbit/s»; the edition in force since 1993 reads «at p × 64 kbit/s» — the same Recommendation under the same number, with a rate eight times lower written into its own name.